Privacy policy

Last updated 7 November 2026.

This page explains what The Fishing Tackle Shop keeps about you, what we use it for, who else handles it for us, how long we keep it, and what you can ask us to do with it. We never sell your details.

Who we are

The Fishing Tackle Shop is run by Mediatopia Solutions Limited, a company registered in England and Wales as number 07351080, with its registered office at 128 City Road, London EC1V 2NX. You can reach us through our contact page.

We decide what happens to the information this shop collects, which makes us what the law calls the data controller.

When you place an order

We keep your name, email address, phone number, delivery address and any note you add. We use them to take your order, send it to you, email you your order confirmation and answer you if you get in touch about it. We keep orders for six years, because the law requires businesses to keep their sales records for that long.

Sending your order to you

Our products are posted to you directly by our supplier, through AliExpress. To do that, we give them your name, phone number and delivery address, and nothing else. AliExpress is run by the Alibaba Group, outside the United Kingdom, and it and its delivery companies use your details only to deliver your parcel.

When you pay

You pay by card on Stripe's own payment page. Your card details go to Stripe and never reach us. Stripe tells us that you've paid and how much, which we keep with your order so that we can make a refund if you need one.

When you send us a message

If you use our contact form, we keep your name, email address, phone number if you give it, and your message, so that we can answer you. We keep messages for two years.

When you sign up for the newsletter

If you give us your email address for the newsletter, we keep it to send you new kit and new guides. Every email has a way to leave the list, and when you leave we stop using it.

When you visit a page

Each time you open a page, our website records which page it was, the page you came from, the kind of browser you're using, the country you're in and your internet address. This happens on our server while the page is being put together, so nothing is written to your device. We use it to keep the website running and secure. Your internet address is removed after seven days at the most.

When you use the chat

When you type a question into the chat, we keep the conversation so that it can carry on as you move around the shop. The answers are written by an artificial intelligence service run by OpenAI, which is sent the conversation to answer it. We keep conversations for two years. Please don't type card details or anything private into the chat.

Cookies

This shop only uses the cookies it needs to work. We don't use advertising cookies, Google Analytics or anything else that follows you around the internet, which is why there's no cookie banner. When you use the basket, it keeps:

• Your basket, so the things you've added are still there when you come back, for up to 14 days.
• A discount code, if you type one in, for up to 14 days.
• Your delivery choice, for up to 14 days.
• Your details while you pay, for an hour, so you don't have to type them again if you go back a page.
• That you've just ordered, for an hour, so the confirmation page can show your order.

If you use the chat, it also keeps two small notes in your browser for as long as the tab is open. You can clear all of these in your browser's settings at any time.

Why we are allowed to use it

We use your order details because we need them to carry out your order (our contract with you). We keep sales records because the law requires us to. We send the newsletter because you asked for it. We look after the website and answer messages and the chat because it's in our legitimate interest to run the shop and help the people who use it.

Who else handles it for us

• Supabase runs the database where orders, messages, chat conversations and visit records are kept. The database for this shop is in London.
• Vercel hosts the website and delivers the pages to your browser.
• Stripe takes card payments.
• SendGrid sends our emails to you, such as your order confirmation.
• AliExpress and its delivery companies post your parcel to you.
• OpenAI writes the chat's answers.
• Google supplies the typefaces the website uses, which your browser loads from Google, so Google sees your internet address when it does.

Some of these companies handle information outside the UK. Where they do, they use the safeguards UK law requires, such as contracts approved for the purpose. We never sell your details, rent them out or pass them to anyone for their own marketing.

Your rights

You can ask us for a copy of what we keep about you, ask us to correct it, ask us to delete it, ask us to stop using it or use it less, and ask for it in a form you can take elsewhere. Where the law requires us to keep an order, we keep it for that long, without using it for anything else. To use any of these rights, send us a message through our contact page and we'll reply within a month.

If you're unhappy

If you have a concern about how we use your information, please contact us first. If you're not satisfied with our reply, you can complain to the Information Commissioner's Office at ico.org.uk.

Changes to this page

If we change how this shop uses your information, we'll update this page and the date at the top of it.